[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.avander.sk\/alibabu-chvalila-cinska-komunita-homosexualov-za-reklamu-rozpoznavajucu-pary-rovnakeho-pohlavia\/#Article","mainEntityOfPage":"https:\/\/www.avander.sk\/alibabu-chvalila-cinska-komunita-homosexualov-za-reklamu-rozpoznavajucu-pary-rovnakeho-pohlavia\/","headline":"Alibabu chv\u00e1lila \u010d\u00ednska komunita homosexu\u00e1lov za reklamu rozpozn\u00e1vaj\u00facu p\u00e1ry rovnak\u00e9ho pohlavia","name":"Alibabu chv\u00e1lila \u010d\u00ednska komunita homosexu\u00e1lov za reklamu rozpozn\u00e1vaj\u00facu p\u00e1ry rovnak\u00e9ho pohlavia","description":"Homosexu\u00e1lne komunity online v\u00a0\u010c\u00edne chv\u00e1lili zn\u00e1mu gigantick\u00fa firmu Alibaba za vydanie novej reklamy, ktor\u00e1 pod\u013ea v\u0161etk\u00e9ho obsahuje homosexu\u00e1lny p\u00e1r vracaj\u00facich…","datePublished":"2020-01-06","dateModified":"2020-01-06","author":{"@type":"Person","@id":"https:\/\/www.avander.sk\/author\/#Person","name":"","url":"https:\/\/www.avander.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2d2764a424a89ac38785df784051989f5c5cb264a2405c7e5d24c1907a83f0fb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d2764a424a89ac38785df784051989f5c5cb264a2405c7e5d24c1907a83f0fb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"avander.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.avander.sk\/wp-content\/uploads\/img_a309867_w16887_t1580314363.jpg","url":"https:\/\/www.avander.sk\/wp-content\/uploads\/img_a309867_w16887_t1580314363.jpg","height":0,"width":0},"url":"https:\/\/www.avander.sk\/alibabu-chvalila-cinska-komunita-homosexualov-za-reklamu-rozpoznavajucu-pary-rovnakeho-pohlavia\/","wordCount":345,"articleBody":"Homosexu\u00e1lne komunity online v\u00a0\u010c\u00edne chv\u00e1lili zn\u00e1mu gigantick\u00fa firmu Alibaba za vydanie novej reklamy, ktor\u00e1 pod\u013ea v\u0161etk\u00e9ho obsahuje homosexu\u00e1lny p\u00e1r vracaj\u00facich sa nasp\u00e4\u0165 domov na \u010c\u00ednsky Nov\u00fd rok.Na tomto 20 sekundovom mieste vstupuje mlad\u00fd mu\u017e do svojho domu a\u00a0predstavuje matke jeho spolo\u010dn\u00edka ktor\u00fd sa vol\u00e1 Kelvin.Reklama kon\u010d\u00ed, ke\u010f Kelvin oznamuje otcovi jeho partnera, \u010do sp\u00f4sobuje nepr\u00edjemn\u00e9 ticho pri sl\u00e1vnostnom stole.Rozpr\u00e1va\u010d potom propaguje celoplo\u0161n\u00fa z\u013eavu na su\u0161en\u00e9 semen\u00e1 a\u00a0orechy, \u010d\u00edm riffuje v\u00fdraz v\u00a0\u010d\u00ednskom jazyku, aby sledoval dr\u00e1mu, ktor\u00e1 sa odohr\u00e1va.T\u00e1to reklama sa za\u010dala v\u00a0stredu \u0161\u00edri\u0165 po \u010d\u00ednskych soci\u00e1lnych m\u00e9di\u00e1ch, ke\u010f\u017ee homosexu\u00e1lne skupiny ho pochv\u00e1lili za jeho dobrotiv\u00fd humor a\u00a0jemnos\u0165.\u201e\u010c\u00ednsky Nov\u00fd rok je \u010dasom na zl\u00fa\u010denie rodiny a\u00a0za\u010dlenenie. Reklama je tvoriv\u00fdm vyjadren\u00edm pri pr\u00edle\u017eitosti tejto pr\u00edle\u017eitosti,\u201c uviedol vo vyhl\u00e1sen\u00ed Alibaba.Vyobrazenia homosexu\u00e1lov a\u00a0lesbi\u010diek v\u00a0m\u00e9di\u00e1ch s\u00fa zriedkav\u00e9 v\u00a0d\u00f4sledku odradenia vl\u00e1dy alebo \u00faplnej cenz\u00fary od politikov.\u010c\u00edna m\u00e1 v\u0161ak vo svojich hlavn\u00fdch mest\u00e1ch \u017eiv\u00e9 homosexu\u00e1lne komunity a\u00a0aktivistov a\u00a0tieto pohlavia s\u00fa v\u00a0spolo\u010dnosti \u010doraz viac tolerovan\u00e9.L\u00e1ska je z\u00e1le\u017eitos\u0165, popul\u00e1rny \u00fa\u010det zameran\u00fd na homosexu\u00e1lov na \u010cN Twitteri, zdie\u013eal webov\u00fa str\u00e1nku elektronick\u00e9ho obchodu Alibaba Tmall za podporu gay komunity. Pr\u00edspevok z\u00a0\u00fa\u010dtu z\u00edskal viac ako 25 000 akci\u00ed.\u201ePodpora ve\u013ek\u00fdch a\u00a0zn\u00e1mych spolo\u010dnost\u00ed ktor\u00fd s\u00fa zameran\u00fd na sexu\u00e1lne men\u0161iny je jedn\u00fdm z\u00a0d\u00f4le\u017eit\u00fdch faktorov, aby sa tieto men\u0161iny mohli zvidite\u013eni\u0165 a\u00a0aby ich verejnos\u0165 mohla vidie\u0165 a\u00a0uzna\u0165\u201c nap\u00edsala LGBTQ skupina.\u00a0Gigantick\u00e1 organiz\u00e1cia v\u00a0minulosti podporovala t\u00fato \u010d\u00ednsku LGBT komunitu. V\u00a0roku 2017 sa gigantick\u00e1 organiz\u00e1cia spojila s\u00a0zn\u00e1mou aplik\u00e1ciou Blued na zoznamovanie s\u00a0gaymi a\u00a0odcestovalo 10 p\u00e1rov do Los Angeles na t\u00fd\u017ede\u0148, ktor\u00fd zah\u0155\u0148al skupinov\u00fd svadobn\u00fd obrad.                                                                                                                                                                                                                                                                                                                                                                                                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